What are Website Analytics, and Why are Website Analytics Important to Affiliate Marketers?
Website analytics is/are the number crunching side of being a niche blogger and affiliate marketer.
If you have a niche website (or any website basically) you want to know if you have any traffic, what kind of traffic, where it’s coming from (paid advertising, free as in Google search traffic, social media sites, etc.).
You want to know about your traffic so you can tailor your content to meet the needs of your readers… so you can grow your site and make more money online.
I’ve learned more about my Amazon affiliate niche site from studying the stats and analysing the data more than reading my Amazon affiliate sales report every month.
Why are Website Statistics and Analytics Important?
It’s essential that you understand where your traffic is coming from and how to improve your niche website content so you can earn more money blogging.
Analytics will help you:
- Know what to write about – by seeing what people are looking for
- To learn where to improve your site to improve engagement
- To make more money online – by improving engagement and content
Google Analytics vs. WordPress Analytics vs. Clicky Analytics: Website Analytics Tools Comparison
The biggest problem has been the disconnect between Google Analytics and WordPress Stats.
WordPress stats are an excellent way to see what has happened over time for the growth of my site in a quick snapshot – like the above chart at the top of this post.
I can also click on a link or two and see which of my articles is ranking the highest for views. I can also see which links are being clicked on in an instant.
WordPress stats are really a beautiful thing.
But, compare WordPress statistics to Google Analytics, and it seems like nothing is happening on my website.
The stats on Google Analytics look dismally low compared to WordPress. I have no idea which links embedded in my articles are getting click-throughs using Google Analytics tools. They don’t show jack!
Google Analytics terminology doesn’t make sense in the way I want to understand my site… I suppose I could study some Google courses, and then it would make sense… but it’s just a language all its own.
What I really want in an Analytics Tool is a snapshot that is easy to understand.
I feel like Google Analytics has had some handcuffs on me. I’ve wanted to break free, but I didn’t know how.
WordPress is good, but I want WordPress to be more robust.
WordPress stats are awesome to tell me the basics of website growth and page views, and it also shows me the links people click. (I sometimes go through the links and make sure they are working properly. If they are not, ie 404’s or someone changed their own content on a linked to website, I can update the links to be relevant again. In fact, yesterday I did some research and found out a bag I was linking to on Amazon had jumped in price by about $900!! WTH. This bag had another page on Amazon so I updated the link to one with the right pricing in the $200 range.)
WordPress is giving me really amazing info to tweak my site, but it’s still lacking the real-time analysis that I crave as a website owner.
Then There’s Clicky
Last week I was reading about a guys niche website success and his achievement of selling one of his sites. He mentioned Clicky as his analytics tool, and I’d never heard of Clicky before. So, I obviously checked out Clicky Analytics and within 5 minutes it was installed on my site.
What I’ve found out about my site has been so freaking cool. Compared to Google Analytics – I can actually see where people are coming to, where they are going when there, and what they are clicking on whilst visiting my site.
I can see in real-time how long they are sticking around, which links they are clicking on, where they are going while on my site and how long they stay.
Clicky also shows me, like WordPress, which of my articles is getting the most traffic. I like seeing where my traffic is going so I can find ways to write more articles that make sense to support the most popular topics.
Clicky also shows me where the traffic is coming from – I’ve had people from Africa, Asia, Europe, the US, Canada, the UK, and pretty much everywhere in the world so far.
I can also see, like Google Analytics, the type of device that people are using to view my site with… desktop, mobile, tablet etc. And, I can see what operating system they are using.
This is all brilliant information!!
Thoughts on Clicky
Why is all this important?
Because while WordPress would show me all the Amazon affiliate links that were clicked on from my articles, I wondered why my Amazon stats didn’t match my WordPress stats…. well, I believe that’s because not everyone is US-based like I am. I won’t get the sales from people in other countries.
Clicky shows me what country a visitor is from, which articles they clicked on, and which Amazon links they clicked on.
If a person is from Romania and click on an Amazon affiliate link, I won’t make any money on this item if they buy it. It’s the unfortunate case of Amazon.
What do I need to do? Well, I need more traffic.
Most of my traffic is from the US already.
I need to create more valuable content that gets more traffic in order to increase my Amazon US sales.
It’s that simple.
And, now that I have Clicky installed I can see why WordPress had one set of stats and Google had another.
How can I use all three to be a smarter affiliate marketer?
Google does a great job of showing me what the top clicked phrases are that bring traffic to my site. It also shows me what gets the most Impressions and least amount of click-throughs.
With the combined information I can:
- Improve my articles that are not getting clicks
- Write more articles about topics that are getting clicks
- Research other websites that rank on the first page of Google and hybridize their content to improve mine and write similarly for better rankings
WordPress stats and Clicky stats are more in sync.
Well, WordPress shows me page views but not by unique visitors.
Clicky shows me how many visitors are on my site, how many pages the unique visitor viewed, and even how long they stayed on my site.
That’s a more robust approach than WordPress stats.
So, now that you know more about Clicky, I recommend you sign up for the free trial.
For now, after one week, I’m still on the free trial. I will be signing up for the Full Monty – a monthly plan this week. And, I’ll probably get the $14 plan because it has enough features without being too expensive. I can do $14 monthly, no problem.
There is so much rich information with Clicky, it’s absolutely worth it.