Affiliate Marketing Starter Guide: How to Write Product Reviews

If you are new to affiliate marketing you may have no idea what a good affiliate website looks like. I’ve recapped the structure of a good, short product review below to make it easier for you to write articles that earn money.

Head over to Digital-photography-school.com (after reading my article 🙂 ) to see what a very successful affiliate marketing website can become with dedicated writing, strategy and content building.

The core structure of an Affiliate Marketing Article includes:

  1. Product Review Title with Key Item Name
  2. Product Review Content – Engage the reader, Write conversationally about the specifications, Include Affiliate Links, Add in Pros and Cons, Link to another product article on your site
  3. H1 and H2 Tags for Google
  4. Include Amazon Native Ads with relevant product chosen by you at the end of the article
  5. Summary to recap why the reader may find this product useful

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Product Review Title:

The title of the article includes the word REVIEW and the Product Name specifics tied together in one concise article title.

If a consumer is looking for reviews for light stands, Google will see the title content and give it more weight than if the title just said something like Product Review and did not include more detail.

Product Review Content:

The author has summarized some key reasons why the Manfrotto 5001B Nano Light Stand is a great product to buy. She also says it’s her go-to stand, which gives this item more weight (no pun intended) because she is endorsing the product from her own personal use.

What if you haven’t used the product before?

You can add in comments from consumers who have purchased the item and endorse it.

Read product reviews to find out why people like the item.

Add in some quotes, but don’t copy and paste from Amazon directly… just summarize what consumers have said they like (or don’t like) about the product.

In the first paragraph, the author says she is going to list pros and cons.

She’s not blindly endorsing the product and is reiterating that it may not be for everyone. This sets up the article to be a thoughtful essay worth reading so the consumer can decide if the product will meet their needs in the future.

Affiliate Links:

In the first paragraph, DPS has included a link with their Amazon affiliate code in the article.

In the below screenshot you can see the item name and also the Amazon affiliate code highlighted.

When a consumer clicks on the link it will head directly back over to Amazon and for 24 hours if the reader makes a purchase on Amazon, Digital Photography School will get a commission on anything they have purchased.
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Content Headings – H1, H2 Tags:

This article includes the name of the product in a big, bold heading. This is likely achieved by using H1 tags for the headings. H1 tags give Google information about what’s important. It helps Google know that this article is relevant for people searching for this specific Manfrotto item.

In fact, this article was written on March 28, 2016. I am writing my article on March 29, 2016 and DPS Manfrotto review is already on page 2 of Google.

Adding H1 and H2 tags to your review article is what Google wants to see.

When you don’t optimize your article for Google you don’t stand a very good chance of ranking your reviews.

To see more of what Google recommends doing to get your pages and content to rank, check out this PDF from Google to learn more.
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Product Review Specifications:

This article is short, but it gives a ton of info about the product.

The reviewer will know if the item will work for them or against them by including all the specs for the product.

And, try to write the specs in a way that is reader friendly. You can summarize the bullets from the Amazon item page in a conversational tone. This is better than re-hashing the product specs blindly.

Internal Linking:

If you have another item you can thoughtfully include in the article, link to it.

Your readers can click over to the other page, and if it’s something they find relevant, you have created an opportunity for a sale.

Internal linking is also a plus for Google and for SEO. Read more about internal linking from MOZ here.

Basically, internal linking is good because it lets the user get around the website easily and helps spread link juice around the website. All good stuff for users and for your website rankings.

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Product Review Negatives:

It’s equally important when writing a review to include the product negatives. Giving the cons of an item is not a bad thing.

The goal of any good product review is to give the consumer valuable information to make a purchase. Cons are just as weighty as the pros!

Be sure to write realistic reviews so that people can trust your website as a valuable resource and make informed purchasing decisions.

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Summary:

DPS recaps their rating of a product and recaps the pros and cons.

You can include an author summary, but I don’t think it’s necessary on an Affiliate site.

At the end of your article, be sure to a link to a broader topic or category page on your website that will help keep the reader clicking around your site.

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Amazon Affiliate Native Ads:

At the bottom of your post you can use the Amazon Native Ads platform to cherry pick items which are relevant to the article.

Light years better than the Amazon widgets which plug in unrelated products, the Native Ads give you control over what goes on your website and in the specific articles.

I always like to include links to products that are in the article as well as suitable competitive items that the reader may prefer.

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The goal of writing product reviews is to Add Value, Give Options, and Provide Quality content that will help someone make a purchasing decision. And, ultimately, the goal is to make yourself some money.

Being rewarded with an affiliate commission is worth it especially when you take the time to write thoughtful reviews.

If you want to learn how to write longer product reviews for multiple items, check out my post here: http://www.earnmoneyblogging.net/write-affiliate-marketing-articles/

I’m a newbie affiliate blogger with one main niche website, but it’s growing because I have been learning how to improve my site and articles. Making money online takes dedication… there is no overnight solution. Learn and apply what you can and keep moving forward!

Check out my monthly Amazon Earnings here & follow these 10 Bloggers who Earn Money Blogging